Management Team




Noorul Amilin Mohd Daud

Noorul who holds a degree in Bachelor of Engineering (Hons) in Manufacturing Engineering with Management from the University of Nottingham, United Kingdom. She started her career in Information & Telecommunication industry 19 years ago when she joined a software development company, Telekom Applied Business Sdn Bhd, a subsidiary of Telekom Malaysia Berhad. She then joined multinational companies, Siemens and subsequently Cisco Systems, focusing on the Telecommunication Industry for more than 9 years. Prior to joining Perbadanan PR1MA Malaysia as Vice President of ICT , Noorul was in Microsoft Malaysia working on various Enterprise IT projects for almost 3 years.

Having keen interest in both technology and business and a strong believer in technology as key business enabler, Noorul is responsible for establishing the ICT Blueprint for PR1MA and its conglomerate.

Under her responsibility to develop revenue generating ICT related services for PR1MA, Noorul worked on the setting up of PR1MA Communications Sdn. Bhd., a subsidiary that is responsible for developing, designing, implementing, operating and maintaining IT and Telecommunication services in PR1MA Developments nationwide.

Upon the incorporation of PR1MA Comm, Noorul was appointed as the CEO to run PR1MA Comm’s business and operation. Noorul still holds the responsibility as part of senior management team in holding company, Perbadanan PR1MA Malaysia, as Senior Vice President of IT & Telecommunication.



Ahmad Azira Bin Che Mohd Ayob

Ahmad Azira holds a degree in Electrical Engineering from Universiti Teknologi Malaysia and Master in Business Administration (MBA) from Universiti Teknologi MARA. He has 20 years vast business and technology management experience in Fixed and Mobile Networks, Enterprise Solutions, Network Rollout and Operations.

He started his career with Binariang Sdn Bhd as Fixed Access Network Engineer dealing with Fixed Network Construction for the Outside Plant infrastructure. He was entrusted with various roles and wide range of responsibilities within Maxis covering mobile network planning, implementation, program management and operations.

Prior to joining PR1MA Comm, he was the Head of Geomarketing team for Maxis Enterprise division assumed full accountability in spearheading mobile and fixed business development initiatives into key strategic business areas, took leadership role in managing Enterprise Solutions’ mobile network forward planning and fixed business solutions. He possess in depth knowledge in managing business development including technology initiatives, business proposal with P&L responsibility.

He was the Head of Network Planning & Design oversaw Maxis Network Design for GSM/UMTS/LTE, Fiber Outside Plant (OSP) and Transport Networks department that assumed full accountability for the plan & design creation, investment strategy, network tenders & contracting strategies; supply chain strategy & expansion planning; investment recommendations; resources planning and execution plans.

In PR1MA Comm, Ahmad Azira is responsible for the overall Network Planning & Design, Network Implementation and Network Operations.


To Be Appointed



Muhammad Hadzrin Mahdi

Hadzrin holds a Bachelor Degree of Technology (Hons) Information Technology from Universiti Teknologi PETRONAS (UTP). He started his career as an IT Officer and rose to the position of ICT Solutions Architect within four years. He has more than 15 years of experience of ICT Technology with 7 years focusing on IT Solutions Architecting serving Malaysian Telecommunications industry and Public Sector in his last company, Mesiniaga Berhad prior to joining PR1MA Comm.

His areas of expertise include Architecting ICT related solutions (he is a member of IASA Malaysian Chapter, an Association for IT Architects); Internal Audit for ISO 9001:2000, Infrastructure Planning as well as Security Planning.

In PR1MA Comm, he is responsible for the ICT planning for PR1MA Developments, identifying the right solutions to support PR1MA Comm business objectives and continuously innovating and sourcing for new solutions/services to be offered to PR1MA Comm’s customers.